dusk
Case study
When dusk encountered a significant supply chain disruption, they turned to us.
dusk, Australia’s premier candle, home fragrance, and lifestyle company, boasts over 450 active product lines in store at any given time, so they require a reliable logistics partner – that’s where we come in. BR International were appointed in 2015 and stayed with the business during the growth phase.
How we helped dusk
When dusk encountered a significant supply chain disruption while gearing up for their ASX listing, potentially jeopardising their IPO success, they turned to us.
I have recommended BRi in the past and I'll continue to do so into the future.
Peter King
Former CEO of dusk Australia
The Problem
During the critical phase of preparing to list on the ASX, dusk Group encountered a significant disruption in their supply chain, particularly in obtaining goods from China. This posed a major challenge that threatened the success of their IPO and required urgent action.
The Solution
Peter King, the CEO of dusk Group at the time, turned to BRi for assistance. Within 24 to 36 hours, BRi, led by Mike and his team, devised a comprehensive plan with multiple contingencies to address the supply chain issue. They provided clear recommendations, which dusk Group promptly implemented. As a result, dusk Group successfully received all necessary goods on time, ensuring a smooth IPO process and a strong holiday season.
The Conclusion
At BRi, we don’t just collaborate with you; we become your dedicated partner, committed to supporting and enhancing your business every step of the way. Our swift and effective problem-solving capabilities, combined with an unwavering dedication to excellence, instilled dusk Group with confidence and reassurance during a crucial period.
