BRi’s global journey commenced with a shared vision by co-founders Aaron Poole and Michael Bourne. Their mission extended beyond growth, aiming to excel in services by taking control over vital aspects of the supply chain. This vision catapulted them into pivotal markets such as China and Hong Kong, where they strategically managed the entire supply chain.
In China, our drive was fueled by the necessity for genuine control and meeting the desires of our Australian and New Zealand customers, particularly for greater transparency. This transparency encompassed not only shipments but also extended upstream throughout the production process. This level of control is crucial, as it enables us to drive value for customers by optimising their order-to-pay cycle and increasing overall profitability.
As a result, we developed a deeper understanding of on-ground processes, enabling collaboration with clients to chart their individual Critical Path from order placement to the final point of sale.
Our commitment to agile and faster responses, facilitated by a mere 2-3 hour time difference, ensures real-time operations and sets us apart from conventional overnight or next-day replies to queries and requests.
Moreover, with a 50% equity stake, we possess genuine control and influence, facilitating adept responses to the demanding needs of our Australian and New Zealand clients.
In the interconnected world of logistics, our journey in China stands as a testament to BRi’s commitment to excellence. By seamlessly managing to balance the needs of new markets with the optimisation of existing resources, we continue to redefine supply chain management for a more connected and efficient future.
